Generally celestial events are not associated with the promotion of a film. However, this seems to be a case with the third movie belonging to the Twilight Saga named ‘Eclipse’.
The movie is going to get released on June 30 and its premiere was held on June 25th in Los Angeles, which was a star studded event. Summit Entertainment which is the producer of the franchise has come up with a unique idea to ensure that the film does well and provides the fans of the series enough juice to stay hooked to the screen.
Summit Entertainment is using the partial lunar eclipse taking place today to promote the film. It will hold special outdoor screenings of the first two films in this week in various places.
As one can understand the news of summit Entertainment hosting outdoor screening of the first two twilight movies have made the fans really excited. They have seen thee two movies umpteenth times but seeing the two hot hunks on screen is something they never get tired of! The special outdoor screening will be held in 12 cities as it has been reported.
For those who will not be able to make it to the live screening of these flicks a live stream of the events will be shown in San Diego and Philadelphia.
The live stream will offer a brief peek at Eclipse. The premiere of the movie Eclipse could not be more well timed for Summit Entertainment.
The partial lunar eclipse has come as a pre-release buzz-generating medium for the company. The Twilight fans are also enjoying this rare opportunity.
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